Independent design & AI for founders and growing businesses.
Independent design & AI for founders and growing businesses.
I'm Mousti. I do brand, design, and AI work for startups, solo founders, and growing businesses in Amsterdam. From cafés and creative studios to consultants and new ventures. One person. Fair pricing. No agency overhead.
Let's Talk
Independent design & AI for founders and growing businesses.
I'm Mousti. I do brand, design, and AI work for startups, solo founders, and growing businesses in Amsterdam. From cafés and creative studios to consultants and new ventures. One person. Fair pricing. No agency overhead.
Book an Appointment
Direct communication, no middlemen
We align on the brief, I do the work, and deliver it. You get a direct line to execution, not a project management queue.
Direct communication, no middlemen
We align on the brief, I do the work, and deliver it. You get a direct line to execution, not a project management queue.
What I quote is what you pay
A single fixed quote before the work begins. We lock in the scope upfront. No budget drift, no billing surprises at completion.
What I quote is what you pay
A single fixed quote before the work begins. We lock in the scope upfront. No budget drift, no billing surprises at completion.
A full creative Powerhouse
Brand strategy, web design, content, and custom AI systems built to work together, handled by one person who understands the big picture
Brand, web, content, and AI. One Person
Brand strategy, web design, content, and custom AI systems built to work together, handled by one person who understands the big picture
A full creative Powerhouse
Brand strategy, web design, content, and custom AI systems built to work together, handled by one person who understands the big picture
What I do
(and do really well)
Services
Services
Brand Identity
Make your brand speak for the business.
Logo Design
Brand Strategy
Visual Identity
Brand Guidelines
Content Marketing
Color and typography
Brand Assets
Your brand is so much more than just a logo. It is how people feel about you before they've worked with you. I design visual identities that match who you actually are. A full system that works across everything from your social profile to your business card. Whether you're starting from scratch or refreshing something that's lost its way, I build brands that hold together and represent you properly.
Web Design & Development
Pretty and powerful websites that actually work.
Website Design
Responsive Design
Website Maintenance
Landing Page Design
Webflow
Framer
Wordpress
Your website is your digital home"and no one likes a messy or confusing house". it is working for you around the clock. It should be fast, clear, and actually look like you. I design and build professional and functional websites that leave a good impression and are simple enough for you to update yourself.
Content, Social & AI Creatives
Words, visuals, and videos that speak human.
Static Design
Reels & Stories
Motion templates
e-mail campaigns
Brand Story Videos
Infographic Design
Monthly Management
AI Generated Ads
Great content is consistent content. I design social media assets and email campaigns that fit your brand and make it easy to keep showing up static posts, motion graphics, reels, stories, and newsletters. If you don't have time to run it yourself, I also manage your social channels or email program month to month, so you can focus on running your actual business.
AI Workflows & Optimization
Save at least 5-7 hours of repetitive tasks weekly.
Workflow Audit
AI -Assisted Automation
AI Content Pipelines
Custom assistants
Claude
OpenAI
n8n
Most small businesses are doing something repetitive that a simple AI setup could handle in seconds. I find those moments in your workflow and fix them from booking automations, follow-up sequences, content pipelines, internal reports, to a custom assistant that knows your business and responds in your voice. Nothing overcomplicated. Nothing you need a developer to maintain. Just time saved, every week.
Brand Identity
Make your brand speak for the business.
Logo Design
Brand Strategy
Visual Identity
Brand Guidelines
Content Marketing
Color and typography
Brand Assets
Your brand is so much more than just a logo. It is how people feel about you before they've worked with you. I design visual identities that match who you actually are. A full system that works across everything from your social profile to your business card. Whether you're starting from scratch or refreshing something that's lost its way, I build brands that hold together and represent you properly.
Web Design & Development
Pretty and powerful websites that actually work.
Content, Social & AI Creatives
Words, visuals, and videos that speak human.
AI Workflows & Optimization
Save at least 5-7 hours of repetitive tasks weekly.
Samples of work
Portfolio
Portfolio
Want to know more? Book a free call
Book an Appointment
Why AI Automation ?
Because you're doing things manually that you don't need to be doing.
Most small business owners spend 3 to 5 hours every week on tasks that could be automated. Booking confirmations, appointment reminders, WhatsApp replies, follow-up emails, review requests.
Café or local shop
Getting the same 30 WhatsApp messages every day?
Problem
Same questions, answered manually. "Are you open Sunday?" "Do you do catering?"
Fixed
Keyword triggers send instant replies to the 10 most common questions. Anything else gets flagged for a human.
Result
75% of messages handled automatically. Around 90 minutes per day back.
Consultant or coach
Missed leads with slow replies?
Problem
Replies go out 1 to 2 days late. By then, most leads have already found someone else.
Fixed
Instant reply when a form is submitted, with a booking link. Phone ping within 60 seconds.
Result
Response time: 48 hours to under 2 minutes. More leads converted, nothing else changes.
Local service business
Invisible on Google because there are no recent reviews?
Problem
The work is good, but, The last Google review is 8 months old.
Fixed
48 hours after each job, a short message goes out with a direct link to the Google review page.
Result
3 to 5 new reviews per month. Better local search ranking. More walk-ins, no ad spend.
Service provider
Are you chasing payment instead of doing work?
Problem
Invoice sent. No reply. Another sent. Awkward follow-up. Time spent on something that should handle itself.
Fixed
Reminder goes out 3 days after the due date. Another one 7 days after. Polite, consistent, zero effort.
Result
Payment time drops from 3 weeks to 5 days. No manual chasing required.
Salon, studio, or trainer
Losing clients to no-shows?
Problem
1 in 5 appointments goes unfilled. Reminders go out when someone remembers, which is not always.
Fixed
A WhatsApp reminder 24h before. And another 2h before. Easy reschedule link in both.
Result
No-shows drop from 20% to under 5%. That's 3 to 4 recovered appointments every month.
Small business owner
Social media that posts when someone remembers. Sound familiar?
Problem
Some weeks 3 posts. Some weeks nothing. Reach drops. The algorithm stops showing the account.
Fixed
Weekly prompt to her phone. She replies with a voice note. Posts drafted in her voice and scheduled.
Result
12 to 15 posts per month instead of 2 or 3. About 20 minutes of her time per week.
Café or local shop
Getting the same 30 WhatsApp messages every day?
Problem
Same questions, answered manually. "Are you open Sunday?" "Do you do catering?"
Fixed
Keyword triggers send instant replies to the 10 most common questions. Anything else gets flagged for a human.
Result
75% of messages handled automatically. Around 90 minutes per day back.
Consultant or coach
Missed leads with slow replies?
Problem
Replies go out 1 to 2 days late. By then, most leads have already found someone else.
Fixed
Instant reply when a form is submitted, with a booking link. Phone ping within 60 seconds.
Result
Response time: 48 hours to under 2 minutes. More leads converted, nothing else changes.
Local service business
Invisible on Google because there are no recent reviews?
Problem
The work is good, but, The last Google review is 8 months old.
Fixed
48 hours after each job, a short message goes out with a direct link to the Google review page.
Result
3 to 5 new reviews per month. Better local search ranking. More walk-ins, no ad spend.
Service provider
Are you chasing payment instead of doing work?
Problem
Invoice sent. No reply. Another sent. Awkward follow-up. Time spent on something that should handle itself.
Fixed
Reminder goes out 3 days after the due date. Another one 7 days after. Polite, consistent, zero effort.
Result
Payment time drops from 3 weeks to 5 days. No manual chasing required.
Salon, studio, or trainer
Losing clients to no-shows?
Problem
1 in 5 appointments goes unfilled. Reminders go out when someone remembers, which is not always.
Fixed
A WhatsApp reminder 24h before. And another 2h before. Easy reschedule link in both.
Result
No-shows drop from 20% to under 5%. That's 3 to 4 recovered appointments every month.
Small business owner
Social media that posts when someone remembers. Sound familiar?
Problem
Some weeks 3 posts. Some weeks nothing. Reach drops. The algorithm stops showing the account.
Fixed
Weekly prompt to her phone. She replies with a voice note. Posts drafted in her voice and scheduled.
Result
12 to 15 posts per month instead of 2 or 3. About 20 minutes of her time per week.
Café or local shop
Getting the same 30 WhatsApp messages every day?
Problem
Same questions, answered manually. "Are you open Sunday?" "Do you do catering?"
Fixed
Keyword triggers send instant replies to the 10 most common questions. Anything else gets flagged for a human.
Result
75% of messages handled automatically. Around 90 minutes per day back.
Consultant or coach
Missed leads with slow replies?
Problem
Replies go out 1 to 2 days late. By then, most leads have already found someone else.
Fixed
Instant reply when a form is submitted, with a booking link. Phone ping within 60 seconds.
Result
Response time: 48 hours to under 2 minutes. More leads converted, nothing else changes.
Local service business
Invisible on Google because there are no recent reviews?
Problem
The work is good, but, The last Google review is 8 months old.
Fixed
48 hours after each job, a short message goes out with a direct link to the Google review page.
Result
3 to 5 new reviews per month. Better local search ranking. More walk-ins, no ad spend.
Service provider
Are you chasing payment instead of doing work?
Problem
Invoice sent. No reply. Another sent. Awkward follow-up. Time spent on something that should handle itself.
Fixed
Reminder goes out 3 days after the due date. Another one 7 days after. Polite, consistent, zero effort.
Result
Payment time drops from 3 weeks to 5 days. No manual chasing required.
Salon, studio, or trainer
Losing clients to no-shows?
Problem
1 in 5 appointments goes unfilled. Reminders go out when someone remembers, which is not always.
Fixed
A WhatsApp reminder 24h before. And another 2h before. Easy reschedule link in both.
Result
No-shows drop from 20% to under 5%. That's 3 to 4 recovered appointments every month.
Small business owner
Social media that posts when someone remembers. Sound familiar?
Problem
Some weeks 3 posts. Some weeks nothing. Reach drops. The algorithm stops showing the account.
Fixed
Weekly prompt to her phone. She replies with a voice note. Posts drafted in her voice and scheduled.
Result
12 to 15 posts per month instead of 2 or 3. About 20 minutes of her time per week.
Café or local shop
Getting the same 30 WhatsApp messages every day?
Problem
Same questions, answered manually. "Are you open Sunday?" "Do you do catering?"
Fixed
Keyword triggers send instant replies to the 10 most common questions. Anything else gets flagged for a human.
Result
75% of messages handled automatically. Around 90 minutes per day back.
Consultant or coach
Missed leads with slow replies?
Problem
Replies go out 1 to 2 days late. By then, most leads have already found someone else.
Fixed
Instant reply when a form is submitted, with a booking link. Phone ping within 60 seconds.
Result
Response time: 48 hours to under 2 minutes. More leads converted, nothing else changes.
Local service business
Invisible on Google because there are no recent reviews?
Problem
The work is good, but, The last Google review is 8 months old.
Fixed
48 hours after each job, a short message goes out with a direct link to the Google review page.
Result
3 to 5 new reviews per month. Better local search ranking. More walk-ins, no ad spend.
Service provider
Are you chasing payment instead of doing work?
Problem
Invoice sent. No reply. Another sent. Awkward follow-up. Time spent on something that should handle itself.
Fixed
Reminder goes out 3 days after the due date. Another one 7 days after. Polite, consistent, zero effort.
Result
Payment time drops from 3 weeks to 5 days. No manual chasing required.
Salon, studio, or trainer
Losing clients to no-shows?
Problem
1 in 5 appointments goes unfilled. Reminders go out when someone remembers, which is not always.
Fixed
A WhatsApp reminder 24h before. And another 2h before. Easy reschedule link in both.
Result
No-shows drop from 20% to under 5%. That's 3 to 4 recovered appointments every month.
Small business owner
Social media that posts when someone remembers. Sound familiar?
Problem
Some weeks 3 posts. Some weeks nothing. Reach drops. The algorithm stops showing the account.
Fixed
Weekly prompt to her phone. She replies with a voice note. Posts drafted in her voice and scheduled.
Result
12 to 15 posts per month instead of 2 or 3. About 20 minutes of her time per week.
Café or local shop
Getting the same 30 WhatsApp messages every day?
Problem
The same questions, answered manually, over and over. "Are you open Sunday?" "Do you do catering?"
Fixed
Keyword triggers send instant replies to the 10 most common questions. Anything else gets flagged for a human.
Result
75% of messages handled automatically. Around 90 minutes per day back.
Salon, studio, or trainer
Losing clients to no-shows?
Problem
1 in 5 appointments goes unfilled. Reminders go out when someone remembers, which is not always.
Fixed
A WhatsApp reminder 24h before. And another 2h before. Easy reschedule link in both.
Result
No-shows drop from 20% to under 5%. That's 3 to 4 recovered appointments every month.
Local service business
Invisible on Google because there are no recent reviews?
Problem
The work is good, but, The last Google review is 8 months old.
Fixed
48 hours after each job, a short message goes out with a direct link to the Google review page.
Result
3 to 5 new reviews per month. Better local search ranking. More walk-ins, no ad spend.
Consultant or coach
Missed leads with slow replies?
Problem
Replies go out 1 to 2 days late. By then, most leads have already found someone else.
Fixed
Instant reply when a form is submitted, with a booking link. Phone ping within 60 seconds.
Result
Response time: 48 hours to under 2 minutes. More leads converted, nothing else changes.
Small business owner
Social media that posts when someone remembers. Sound familiar?
Problem
Some weeks 3 posts. Some weeks nothing. Reach drops. The algorithm stops showing the account.
Fixed
Weekly prompt to her phone. She replies with a voice note. Posts drafted in her voice and scheduled.
Result
12 to 15 posts per month instead of 2 or 3. About 20 minutes of her time per week.
Service provider
Are you chasing payment instead of doing work?
Problem
Invoice sent. No reply. Another sent. Awkward follow-up. Time spent on something that should handle itself.
Fixed
Reminder goes out 3 days after the due date. Another one 7 days after. Polite, consistent, zero effort.
Result
Payment time drops from 3 weeks to 5 days. No manual chasing required.
Café or local shop
Getting the same 30 WhatsApp messages every day?
Problem
The same questions, answered manually, over and over. "Are you open Sunday?" "Do you do catering?"
Fixed
Keyword triggers send instant replies to the 10 most common questions. Anything else gets flagged for a human.
Result
75% of messages handled automatically. Around 90 minutes per day back.
Salon, studio, or trainer
Losing clients to no-shows?
Problem
1 in 5 appointments goes unfilled. Reminders go out when someone remembers, which is not always.
Fixed
A WhatsApp reminder 24h before. And another 2h before. Easy reschedule link in both.
Result
No-shows drop from 20% to under 5%. That's 3 to 4 recovered appointments every month.
Local service business
Invisible on Google because there are no recent reviews?
Problem
The work is good, but, The last Google review is 8 months old.
Fixed
48 hours after each job, a short message goes out with a direct link to the Google review page.
Result
3 to 5 new reviews per month. Better local search ranking. More walk-ins, no ad spend.
Consultant or coach
Missed leads with slow replies?
Problem
Replies go out 1 to 2 days late. By then, most leads have already found someone else.
Fixed
Instant reply when a form is submitted, with a booking link. Phone ping within 60 seconds.
Result
Response time: 48 hours to under 2 minutes. More leads converted, nothing else changes.
Small business owner
Social media that posts when someone remembers. Sound familiar?
Problem
Some weeks 3 posts. Some weeks nothing. Reach drops. The algorithm stops showing the account.
Fixed
Weekly prompt to her phone. She replies with a voice note. Posts drafted in her voice and scheduled.
Result
12 to 15 posts per month instead of 2 or 3. About 20 minutes of her time per week.
Service provider
Are you chasing payment instead of doing work?
Problem
Invoice sent. No reply. Another sent. Awkward follow-up. Time spent on something that should handle itself.
Fixed
Reminder goes out 3 days after the due date. Another one 7 days after. Polite, consistent, zero effort.
Result
Payment time drops from 3 weeks to 5 days. No manual chasing required.
Café or local shop
Getting the same 30 WhatsApp messages every day?
Problem
The same questions, answered manually, over and over. "Are you open Sunday?" "Do you do catering?"
Fixed
Keyword triggers send instant replies to the 10 most common questions. Anything else gets flagged for a human.
Result
75% of messages handled automatically. Around 90 minutes per day back.
Salon, studio, or trainer
Losing clients to no-shows?
Problem
1 in 5 appointments goes unfilled. Reminders go out when someone remembers, which is not always.
Fixed
A WhatsApp reminder 24h before. And another 2h before. Easy reschedule link in both.
Result
No-shows drop from 20% to under 5%. That's 3 to 4 recovered appointments every month.
Local service business
Invisible on Google because there are no recent reviews?
Problem
The work is good, but, The last Google review is 8 months old.
Fixed
48 hours after each job, a short message goes out with a direct link to the Google review page.
Result
3 to 5 new reviews per month. Better local search ranking. More walk-ins, no ad spend.
Consultant or coach
Missed leads with slow replies?
Problem
Replies go out 1 to 2 days late. By then, most leads have already found someone else.
Fixed
Instant reply when a form is submitted, with a booking link. Phone ping within 60 seconds.
Result
Response time: 48 hours to under 2 minutes. More leads converted, nothing else changes.
Small business owner
Social media that posts when someone remembers. Sound familiar?
Problem
Some weeks 3 posts. Some weeks nothing. Reach drops. The algorithm stops showing the account.
Fixed
Weekly prompt to her phone. She replies with a voice note. Posts drafted in her voice and scheduled.
Result
12 to 15 posts per month instead of 2 or 3. About 20 minutes of her time per week.
Service provider
Are you chasing payment instead of doing work?
Problem
Invoice sent. No reply. Another sent. Awkward follow-up. Time spent on something that should handle itself.
Fixed
Reminder goes out 3 days after the due date. Another one 7 days after. Polite, consistent, zero effort.
Result
Payment time drops from 3 weeks to 5 days. No manual chasing required.
Café or local shop
Getting the same 30 WhatsApp messages every day?
Problem
The same questions, answered manually, over and over. "Are you open Sunday?" "Do you do catering?"
Fixed
Keyword triggers send instant replies to the 10 most common questions. Anything else gets flagged for a human.
Result
75% of messages handled automatically. Around 90 minutes per day back.
Salon, studio, or trainer
Losing clients to no-shows?
Problem
1 in 5 appointments goes unfilled. Reminders go out when someone remembers, which is not always.
Fixed
A WhatsApp reminder 24h before. And another 2h before. Easy reschedule link in both.
Result
No-shows drop from 20% to under 5%. That's 3 to 4 recovered appointments every month.
Local service business
Invisible on Google because there are no recent reviews?
Problem
The work is good, but, The last Google review is 8 months old.
Fixed
48 hours after each job, a short message goes out with a direct link to the Google review page.
Result
3 to 5 new reviews per month. Better local search ranking. More walk-ins, no ad spend.
Consultant or coach
Missed leads with slow replies?
Problem
Replies go out 1 to 2 days late. By then, most leads have already found someone else.
Fixed
Instant reply when a form is submitted, with a booking link. Phone ping within 60 seconds.
Result
Response time: 48 hours to under 2 minutes. More leads converted, nothing else changes.
Small business owner
Social media that posts when someone remembers. Sound familiar?
Problem
Some weeks 3 posts. Some weeks nothing. Reach drops. The algorithm stops showing the account.
Fixed
Weekly prompt to her phone. She replies with a voice note. Posts drafted in her voice and scheduled.
Result
12 to 15 posts per month instead of 2 or 3. About 20 minutes of her time per week.
Service provider
Are you chasing payment instead of doing work?
Problem
Invoice sent. No reply. Another sent. Awkward follow-up. Time spent on something that should handle itself.
Fixed
Reminder goes out 3 days after the due date. Another one 7 days after. Polite, consistent, zero effort.
Result
Payment time drops from 3 weeks to 5 days. No manual chasing required.
Start with the audit.
Start with the audit.
60 minute AI audit to map how your work runs.
60 minute AI audit to map how your work runs.
Together we identify repetitive tasks, delays, and missed work across your business. You get a clear plan within 72 hours showing where AI and automation can reduce load and improve how you and your team work. Available in Amsterdam or call. Book your AI audit.
Together we identify repetitive tasks, delays, and missed work across your business. You get a clear plan within 72 hours showing where AI and automation can reduce load and improve how you and your team work. Available in Amsterdam or call. Book your AI audit.
Why work with me
Benefits
Benefits
Fast Execution
Fast Execution
Cross-Industry Thinker
Cross-Industry Thinker
Cross-Industry Thinker
Creative Problem Solver
Creative Problem Solver
Community over contracts
Community over contracts
Obsessed With Details
Obsessed With Details
Progress Over Perfection
Progress Over Perfection
My not-so secret sauce
Process
Process
1
2
3
4
Kickoff & Coffee Chats
You book a 30-minute call or meeting. I ask questions until I understand what your business actually needs. within 72hrs, I send you a clear scope and a fair price.
1
2
3
4
Kickoff & Coffee Chats
You book a 30-minute call or meeting. I ask questions until I understand what your business actually needs. within 72hrs, I send you a clear scope and a fair price.
1
2
3
4
Kickoff & Coffee Chats
You book a 30-minute call or meeting. I ask questions until I understand what your business actually needs. within 72hrs, I send you a clear scope and a fair price.
Built different
(in a good way)
Differences
Differences
Others
Generic Solutions
One-Time Campaigners
Hidden Costs
Limited Scope
Just Another Client
Mousti
Built around your actual challenges
Long-Term Partners
The price we agree is the price you pay
One person handles everything
One Call Away
I'm Moustafa. Most people call me Mousti.
I've been doing creative work professionally for 13 years, across brand identity, motion design, UX, and AI-integrated workflows. I've worked with startups, B2B software companies, and growing small businesses. I'm based in Amsterdam now, learning Dutch at a pace my neighbours find generous, and still finding new parts of the city every week.
I started this because I kept seeing the same thing: talented people building good businesses, but either priced out of agencies or burned by freelancers who disappeared after the first delivery. Professional creative work should be accessible to anyone building something real.
That's not a mission statement, it's just what I want to do.
About me
I'm Moustafa. Most people call me Mousti.
I've been doing creative work professionally for 13 years, across brand identity, motion design, UX, and AI-integrated workflows. I've worked with startups, B2B software companies, and growing small businesses. I'm based in Amsterdam now, learning Dutch at a pace my neighbours find generous, and still finding new parts of the city every week.
I started this because I kept seeing the same thing: talented people building good businesses, but either priced out of agencies or burned by freelancers who disappeared after the first delivery. Professional creative work should be accessible to anyone building something real.
That's not a mission statement, it's just what I want to do.
About me
You ask, I answer.
FAQs
FAQs
What services do you offer?
Brand identity, websites, social media content (static and motion), email marketing, and AI workflow optimization. If you're not sure which one you need, the free 30-minute call is the right place to start.
How much does it cost?
Do you work in person or remotely?
How long does a typical project take?
How do you ensure the work matches my vision?
What’s the payment structure like?
Can you help if I don't know what I need?
Do you offer ongoing support after the project is completed?
What's the AI optimization service?
What services do you offer?
Brand identity, websites, social media content (static and motion), email marketing, and AI workflow optimization. If you're not sure which one you need, the free 30-minute call is the right place to start.